Comprehensive results from laboratory model tests on strip footings supported on the geocell and planar reinforced sand beds with the same characteristics of geotextile are presented. The various parameters studied in this testing program include the reinforcement width, the number of planar layers of geotextile and height of the geocell below the footing base. Contrary to other researches, the performance of the geocell and planar reinforcement is investigated at the range of low to medium settlement level, similar to those of interest in practice. The results show that the efficiency of reinforcement was decreased by increasing the number of the planar reinforcement layers, the height of the geocell reinforcement and the reinforcement width. For the same mass of geotextile material used in the tests at the settlement level of 4%, the maximum improvement in bearing capacity (IF) and percentage reduction in footing settlement (PRS) were obtained as 2.73 and 63% with the provision of geocell, respectively, while these values compare with 1.88 and 47% for the equivalent planar reinforcement. On the whole, the results indicate that, for the same quantity of geotextile material, the geocell reinforcement system behaves much stiffer and carries greater loading and settles less than does the equivalent planar reinforcement system. Therefore, a specified improvement in bearing pressure and footing settlement can be achieved using a lesser quantity of geocell material compared to planar geotextile.